What This Domain Tells You
Lifecycle checks examine recorded stages, transitions, conversion timing and whether won deals align with customer status. Backward or skipped stages can be legitimate and may require review rather than automatic correction.
Before You Assess
Review the lifecycle-stage and lead-status mappings. Keep standard HubSpot values when you use the standard model. Timing and trend checks depend on usable history and comparable populations.
Checks In This Domain
Your results cover only the checks selected for the assessment and supported by its evidence.
| Check | What It Looks For |
|---|---|
| Qualified Leads Without Deals | Identify SQL contacts lacking required deal after allowed time. |
| Stalled Lifecycle Stages | Identify contacts remaining too long in active stage. |
| Backward Lifecycle Movement | Identify movement to earlier lifecycle stage. |
| Missing Lifecycle Stage | Identify contacts lacking lifecycle assignment. |
| Missing Lead Status For SQL Contacts | Identify SQL contacts lacking lead sub-status. |
| Skipped Lifecycle Stages | Identify intermediate stages bypassed. |
| Slow Lead-To-MQL Conversion | Measure completed Lead-to-MQL transitions. |
| Slow MQL-To-SQL Conversion | Measure completed MQL-to-SQL transitions. |
| Slow SQL-To-Opportunity Conversion | Measure completed SQL-to-Opportunity transitions. |
| Slow Opportunity-To-Customer Conversion | Measure completed Opportunity-to-Customer transitions. |
| Declining Stage-To-Stage Conversion | Compare conversion of equivalent entry cohorts. |
| Closed-Won Deal Without Customer Lifecycle Update | Find won-associated contacts not updated to Customer or appropriate later stage. |
How To Use The Findings
Resolve missing stages and statuses first. Review qualified contacts without deals and won-deal contacts whose lifecycle was not updated. Do not edit past events merely to remove an indicator.
Read The Outcome Correctly
A confirmed issue means a stated requirement was not met. A review indicator needs business context. Unavailable evidence or history means the outcome could not be established; it is not an automatic failure. Read coverage alongside any score.